Lifetime Promo
This project was to create a new logo followed by a promo for a television network chosen by blind selection. The network I got was Lifetime.
To be completely honest, I wasn't really all that happy with getting Lifetime. We weren't allowed to swap, so I didn't really have a way out. I looked up their most recent logo, and from there, I continued on to find the older logos as well. Personally, I think the current logo, a red dot with a kind of wilted white exclamation point, was ill-advised. For being a network for women with the tagline, "Your life. Your time," that logo just makes one think of a menstrual cycle. I asked classmates to look at the logo and tell me what they thought and we all came to the same conclusion separately. This solidified the idea to me that I needed to create a completely different logo. That was the hardest challenge.
I ended up using a previous logo, from the 1980s, as inspiration for the new logo. Mostly the colors. I also used the letter "L" and repeated it at an angle 4 times to create the new logo. Again, being perfectly honest, I'm not terribly happy with the final logo outcome, but it did seem to fit in a way.
For the promo, though, we could either make one for the entire network or one for a show on the network. Since I wasn't completely satisfied with my logo, I decided to go with a show promo. Looking through the shows that would be starting around the time we were creating these videos, I noticed that Project Runway had a new season starting, Project Runway: Junior.
Project Runway: Junior is a version of Project Runway where the designers were kids from the ages of 13 and 17. I had been a fan of Project Runway for a while, so I was excited to do a version for this season of the show. While I couldn't do a more professional-type video, as I didn't have access to the footage from the show, I did have access to the designers' sketches from the first episode thanks to the website. I made vector images out of the sketches and matched them to the name of their designers. I then had the camera "fly" between each of the designs.
To kick off the promo, though, I had to ensure to reel people in and understand it would be fashion-related. I used "Fire in Your New Shoes" by Kaskade ft. Dragonette as the backing track. I also made sure to use Tim Gunn's signature line before the fly-through. To end the video, I shared the details of when and where the show would be available to watch as well as adding on my new tagline for the network, complete with flip-through effect to promote the different aspects of what the network airs.
